Paul Williams, in The Marketing Profs blog, says
The foundation of managing an innovative (company, brand, product, service, or individual) involves constantly monitoring and maintaining awareness of your broader environment – the big picture. On a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to see the horizons of what’s taking place around you.
He provides links to trend-related resources, including my own article on how to spot trends
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