Where do good ideas come from?
I just started reading Where Good Ideas Come From, by Steven Johnson, and I like his interdisciplinary perspective. (It’s #1 today on Amazon by the way, in 3 categories) Here’s a taste of his thinking:
Buy
Where Good Ideas Come From: The Natural History of Innovation
on Amazon
Steven Johnson addresses these universal questions: What sparks the flash of brilliance? How does groundbreaking innovation happen? Using his fluency in fields from neurobiology to popular culture, Johnson provides an encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.
Beginning with Charles Darwin’s first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? Johnson’s conclusion is that with today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it.
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