About Linda Naiman

Linda Naiman is founder of Creativity at Work and helps organizations develop creativity, innovation, and leadership capabilities, through coaching, training and consulting. Linda advises senior leaders and their teams on building creative capacities, managing the creative process and fostering a culture of innovation.

As an educator and coach, Linda brings a multi-disciplinary approach to learning and development based on her background as an artist and designer: She leverages arts-based practices to spark creative inspiration, and design thinking to manage the creative process for innovation. Organizations that have sought out Linda for her expertise include the US Navy, GE, BASF, American Express, RBC, and Intel.

Linda’s first career was as a design consultant in marketing communications. A severe creative block led her to study creativity as a process for generating ideas—something she was never taught during six years of study at art and design schools. However she was taught to be a multi-disciplinary thinker, and began to explore questions such as, “What is the connection between art and leadership?” and “What we can learn from art that we can apply to business?”

This inquiry led to a newfound mission in 1995: To liberate creativity at work, and make life and work, a work of art. She started pioneering arts-based learning for business at this time and a few years later Arthur B VanGundy invited her to co-author an arts-based activity book for corporate trainers and facilitators: Orchestrating Collaboration at Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork was published by Wiley in 2003 and it was the first of its kind to examine the role of arts in business.

Linda’s work has been documented or cited in several books including: Artful Creation: Learning Tales of Arts-in-Business (Darsø 2004), Artbased Approaches: A Practical Handbook to Creativity at Work (Chemi 2006), and Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results (Silverman 2006). She has been featured in The Vancouver Sun, The Globe and Mail, Profitguide.com, and Canadian Business Magazine. In 2011, IBM recognized Linda as a creative leader in business.

Linda holds a Bachelor of Fine Arts from California College of the Arts and is a graduate of Emily Carr Institute of Art + Design.

 Click here for testimonials

Featured/Cited in the Media

  • Fine arts degrees open doors – Toronto Star, Oct 4, 2012
  • How budget cuts could kick-start creativity in the public sector.” Part of The Creativity Gap Series in The Globe and Mail, May 16, 2012
  • Interview about Creativity and Leadership, on “The Winds of Change” JoyTV Feb 6, 2010
  • “Workplace creativity shrivels on the vine,” The Globe and Mail, Feb 19, 2010
  • Portrait of the artist as a business science student, Business Today, South Africa April 26, 2010
  • Career resilience: Midlife prompts many to act on career aspirations, The Globe and Mail, Oct 22, 2009
  • Managing a Mid-Life Makeover, The Globe and Mail, May 14, 2009
  • Creativity at Work featured in “Igniting a spark of creativity” New Zealand Herald. March 31, 2007
  • Quoted in a Vancouver Sun article on bully cultures in toxic workplace environments Sept. 24, 2005
  • “Can We Talk?” Canadian Business Magazine interview. Sept 11-14, 2006
  • Quoted in CMO (Chief Marketing Officer) Magazine Sept. 2005
  • Interviewed about workplace productivity in The Globe and Mail (Canada), July 13, 2005
  • Danish Television “Tu-Danmark” Feb. 2005
  • “The Art of Creativity: ‘Corporate alchemist’ Linda Naiman shows businesses how to nurture creativity to ensure success.” The Vancouver Sun, Aug. 2004
  • North by North West, CBC Radio, June 2003
  • Dynamic Graphics Magazine feature, Jan. 2003
  • ProfitGuide.com interview May 9, 2002
  • Location Matters with Stephen Roulac. National Public Radio (USA) March 2001
  • “Trends: Going Postal,” Benefits Canada Magazine 1997
  • “Overcoming the Fear of Art,” Workshop review, The Georgia Straight 1994
  • “The Mural Project: A child’s vision of the future of Vancouver in the year 2020”
    BCTV News Hour, Nov. 18, 1994


Orchestrating Collaboration at Work

Linda Naiman has been featured or cited in the following publications:

  • Artbased Approaches: A Practical Handbook to Creativity at Work (Chemi 2006)
  • Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results (Silverman 2006)
  • Artful Creation: Learning-Tales of Arts-in-Business by Lotte Darsø (Samfundslitteratur 2004).
  • Smart Women. B. Thrasher and M. Smid, Macmillan Canada, 1998.


Representative Clients

Client logos

Business Education Public Sector
AstraZeneca USA
American Express
AFIS Insurance
Benjamin Moore Paint
BP International UK
CB Richard Ellis
Choice Hotels USA
Credit Union Central BC
Compass Learning
Degussa HPP USA
DynMcDermott Petroleum
Fairmont Hotels
General Electric
Genologics Life Sciences
Navigant Consulting
Placer Dome
Raymond James
Radical Entertainment
Royal Bank of Canada
Union Gas
Westcoast Energy
Arizona State University
Commonwealth Secondary School, Singapore
Golden Key Society
Royal Roads University
Simon Fraser University, EMBA program
Singapore Management University
Syracuse University
University of British Columbia
University of Northern British Columbia
Alberta Federal Council
BC Women’s and Children’s Hospital
Canadian Heritage
City of Burnaby, BC
City of Surrey, BC
Health Employers   Association of BC
Insurance Corporation of BC
Innovation Services, Public Works, Government Services, Canada
US Navy