It’s the Age of the Right Brain
Apr 24th, 2008 by Linda Naiman
JANET RAE-DUPREE writes in the New York Times:
I’M of two minds. As a matter of fact, so are you. And until recently, corporate America wasn’t doing much to take advantage of one of them. But now that we?re hip-deep in what has been called both the Creative Economy and the Conceptual Age, no one can afford to ignore the artist within: the right hemisphere of the brain.
True enough. Rae-Dupree gives a short overview of Dan Pink’s A Whole New Mind and Betty Edwards’ Drawing on the Right Side of the Brain, to make her argument for right-brain thinking, and to add weight she quotes Robert A. Lutz , CEO of General Motors who says his work is “more right brain. It?s more creative. I see us as being in the art business. Art, entertainment and mobile sculpture, which, coincidentally, also happens to provide transportation.?
I love that quote and have used it myself in the past to make a case for arts-based learning in organizations. The only problem is, Toyota is now 10 x more profitable than GM.
