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Daily Archive for November 3rd, 2009

Invoking Change: The Fun Theory

Volkswagen has a great idea: “We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.” Works for me! Do you have an idea that uses fun to change behaviour? Enter now for the chance to win €2500. http://www.thefuntheory.com

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