The interplay of business, art and science
Nov 3rd, 2009 by Linda Naiman
Volkswagen has a great idea: “We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.”
Works for me!
Do you have an idea that uses fun to change behaviour? Enter now for the chance to win €2500. http://www.thefuntheory.com
Linda Naiman is a creativity and innovation consultant, coach, speaker and co-author of Orchestrating Collaboration at Work.
She applies arts-based learning and design-thinking to leadership development, creativity and innovation.
Orchestrating Collaboration at Work is an activity book for trainers, coaches, mediators and facilitators, who want to use the arts to create transformative learning experiences in organizations.
