“Innovation: Use Telescope, Not Microscope”
Posted in Trends on Feb 4th, 2008
Paul Williams, in The Marketing Profs blog, says
The foundation of managing an innovative (company, brand, product, service, or individual) involves constantly monitoring and maintaining awareness of your broader environment - the big picture. On a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to [...]
