The Business of Creativity: Why it matters
Assessing the creative spark: TIME (in collaboration with the Motion Picture Association of America and Microsoft) polled Americans about creativity in the workplace, schools and government.
Here’s what Jeffrey Kluger, a senior editor at TIME, has to say about assessing the creative spark:
Creativity is that ineffable match-strike, that flash in the dark that comes to you from, well, it’s hard to say where. You can’t summon it on demand, though inclining your mind to a task does help. You can’t choose your creative silo either: The musician is not an architect; the painter is not a poet. And not all creativity is artistic: there’s the genius of the industrialist, the mathematician, the surgeon.
America grew not just because of its industrial base but also thanks to its inventors and thinkers: Thomas Edison, Jonas Salk, Steve Jobs. Our future lies that way too. Does the U.S. still have the juice to be a global leader in innovation? Is our creativity being harnessed at work? The results are encouraging—and not. Creativity is a renewable resource, one that’s universally, if not evenly, distributed. We don’t decide how much we get, but it’s up to each of us—and the nation as a whole—to tap what’s there.
The survey results are intriguing because there is less of a creativity gap than in the Adobe global creativity study, and while 65% of respondents in the TIME survey don’t believe the US is a current leader in creativity, they aren’t blaming business as much as government and the educational system. It’s also interesting to see that 50% or more of the respondents in the TIME study think in pictures, solve problems via sudden inspiration and believe technology makes them more creative. I’m curious to know what factors bring about their sudden inspiration. I’m guessing they spend a lot of time observing, questioning, thinking and reflecting.
What do you think of the study? Post your comments below.
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