Sarah Hamsen has written an inspiring interview with Sanjay Gupta, a neurosurgeon and a medical reporter for CNN, about his life and work. He writes a column for Time magazine as well as books and recently published his first novel . It’s a story about the lives of five top-flight
Read more →Mercedes Benz Uses Whole-Brain Thinking in this Left Brain/Right Brain Ad Campaign I love this ad campaign for Mercedes Benz. I know we are supposed to get over the idea about a split brain (that concept is based on out-of-date research) —I still like the metaphor of left-brain, right-brain functions.
Read more →Can Creativity be Taught? Results from a Creativity Study: In 1968, George Land distributed among 1,600 5-year-olds a creativity test used by NASA to select innovative engineers and scientists. He re-tested the same children at 10 years of age, and again at 15 years of age. Test results amongst 5 year
Read more →Creativity Training: ROI Return on Investment Many organizations, such as 3M, Frito-Lay, and Texas Instruments, have introduced systematic creativity activities into their training and production processes with outstanding results. Frito-Lay, for instance, reports documented cost savings over a four-year period of almost $600 million due to their creativity training programs (Morrison, 1997 —
Read more →Seven Habits of Highly Creative People An homage to Stephen Covey (Oct 24, 1932 – July 16, 2012) Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, and then producing. Innovation is the production or implementation of an idea. If you have
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