Creativity and Innovation Coaching:
Build capacity for creativity, innovation, leadership and transformation

When it comes to creativity, execution is the killer app! 

Turn ideas into action, put creativity to work, and develop strategies for innovation.

  • Re-ignite your creative spark
  • Build creativity and innovation capabilities at the personal level and within your organisation
  • Identify and remove barriers to innovation
  • Learn influencing and persuasion skills to present your ideas, get people on board and turn your ideas into action
  • Develop strategic design-thinking skills
  • Map an execution strategy

Coaching helps innovators address the following leadership challenges:

  • Fostering a culture that supports creativity and innovation
  • Navigating complexity and ambiguity
  • Effective decision-making
  • Mobilizing teams and implementing innovation
  • Focus and energy
  • Improved business performance

How does coaching work?

Coaching is a co-creative process that helps you move forward on your professional goals through the exploration of ideas and candid dialogue with a confidential and unbiased strategic thinking partner. Coaching is solution-focused, goal orientated and designed to help you achieve measurable results.


The coaching process is enhanced by

  • Creativity and innovation assessments
  • Customized homework and resources
  • E-mail support between calls

Time and commitment involved:

You receive two one-on-one sessions per month that involve focused conversations, deep explorations and designing action steps (homework) to help you achieve your goals. Most coaching is done by phone and Includes “spot coaching” via email or quick calls between sessions. The time frame for one-on-one coaching is typically 3–6 months.

What are the benefits of Creativity and Innovation Coaching?

  • Coaching provides focused time to address matters of importance
  • Build capacity for leadership
  • Accelerates progress
  • Improved relationships (personal, professional and volunteer)
  • Increased creativity, productivity and efficiency in teams
  • Creative resilience
  • Increased earnings
  • More free time

“Coaching has been shown to increase productivity by 30% in just the first year” – 2002 Leadership Development Study by Michael Woods, MD, and Welyne Thomas, Ph.D.

“Coaching helps people in three ways: First, no one gets listened to in life. A coach does listen and allows leaders to reflect about their decisions, and about themselves. Second, people usually avoid difficult truths. Coaching brings reality front and center. Third, people don’t know how to change. A coach can guide a client to find replacements for behavior that’s not working” – 2011 Sherpa Coaching Report

“Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies.” —FORTUNE

“The benefits of coaching appear to win over even the most cynical clients within just a few weeks.” —INDUSTRY WEEK

“Across corporate America, coaching sessions at many companies have become as routine for executives as budget forecasts and quota meetings.” —INVESTORS BUSINESS DAILY

The coaching process encourages the development of leadership, creativity, commitment and responsibility.

While training and facilitation can produce powerful results, coaching provides the missing components to creating lasting change: Accountability and commitment. Transformation occurs more readily when organizations include coaching, to support leaders and teams to follow-up and follow-through.

Case Studies

Objective: Build a consultancy to develop innovation in Norway, using the arts as a catalyst for business

Approach: Provided a blend of coaching and consulting to help Client create a vision for her company, identify mission objectives, values, conduct market research, create a strategy to attract clients, and develop pilot programs.

Outcome: As a result of coaching/consulting, Client received funding for her innovation initiative, and won contracts from business to introduce her pilot programs.

“I learned that I could understand my life in new ways through ‘The Heroes Journey” and how to work in the different phases of the journey.’ Through our coaching sessions I learned how to develop my company and prepare pilots on developing innovation competence in Norway. I also learned from Linda Naiman’s experiences how to develop a group process using artistic methods, and that’s why the pilot groups were so successful. The tools, the conversations, and other helpful things Linda introduced to me to, are more important now, than ever. The coaching conversations made me think that I was a part of a bigger evolution,- bringing new positive methods to business. And that Linda’s experiences will help us in the further development.” — A Skoglund

From a UBC Manager who wanted to work less, and find time to write her novel:

Coaching helped her successfully negotiate a new contract with her boss, get a promotion, stop working overtime, and re-schedule so she could work 4 days a week, and start work later in the morning. This gave her time to write daily and finish her novel:

Linda is awesome! Excellent listener. Resilient communicator. Able to see gaps in thinking that she shines her light on. Asks wonderful questions that really open things up.

It helps to have someone outside my own field of friends, family, and acquaintances to converse with about the issues at hand. Linda is detached from my life, and asks key, relevant, and often simple (but not simplistic) questions that I think get overlooked by people I’m more familiar with. This is of great value to me. It normalizes things I find difficult. I valued the process and got the results I was looking for. What more could I ask for?”


My experience with Linda has been life-changing –such a positive experience. More than once Linda had the courage to point out that I was out of alignment with my own integrity, my own values and knowing -essentially calling me on my “bullshit”. I see it as one of the most compassionate things someone could do for another human being. I attribute breakthroughs in key areas of my life, to the conversations I had with Linda. If you’re looking for an easy route find another coach. If you’re looking for someone who is going to hold you to your own integrity, your own worth, your highest potential and help you get there then pick Linda. Won’t be easy but the journey will be well worth it.
—David A., Director

One of the most poignant learnings I have gained through our coaching sessions is to gauge where to put my focus and energy: where are the green lights and where are the red lights? Sometimes i have been hovering in the yellow light zone, hesitating to call something for what it was: a red light. Stopping, putting an expiry date on activities and business relationships that are going nowhere–helps me to put energy into positive initiatives. Knowing that a green light is bright green really helps me to put more focus there. Thanks so much for helping me find clarity!
—Faculty member at UBC

From an executive in transition:

What have I learned from the coaching? How important “self strategy” is (e.g. creating a mission, vision, goals) and how it is also important to do it periodically in preparation for turbulent times in personal and professional life. What gains have I made? Identification of strategy and direction for moving forward with career, family/friends and self. In the beginning it was tough to understand what the shared goals of coaching were. I thought it would be more professional development, not so much personal development —which, I understand now are one of the same. But, it took me some time to realize that. What worked about the coaching? Personal development with a practical methodology: as an administrator/executive I respond most to practical, less ‘spiritual’ solutions. You were able to work well with me and gave me ‘homework’ and deadlines.

“When I started working with Linda I was in the middle of a career transformation. She helped me to focus, identify business strategies, and take the necessary steps to get my business off the ground. I highly recommend Linda as a business coach.”
— Leslie Fenner

“Linda provides a valuable service for any professional who is at an impasse in their life and work.”
— UBC Executive

“Our conversations have had a lasting effect on me and our family life.”
—UBC Manager