Creativity Workshops

“Creativity is the Most Crucial Factor for Future Success.”
—2010 IBM CEO study

Ideas are the currency of the Creative Economy. If we are going to find solutions in a world that is becoming increasingly interconnected and complex, we cannot rely on traditional ways of leading and managing.

We take an integrative whole-brain approach to developing creativity. Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning. We use the principles of art and science as catalysts for transformation. Tapping into dormant talents help people feel more confident and unafraid of embracing the future. Exercises designed to effect shifts in perception, help people break out of traditional mind sets.

Workshop / Training Activities

Activities involving drawing, painting, story telling and improvisation, create a lively and friendly atmosphere, that awaken the senses, sharpen insights and allow exciting possibilities for taking creative risks—both personally and professionally.

Topics:

• 21st Century thinking skills
• A Creative Problem-Solving model for managing the innovation process: How to formulate ideas, evaluate ideas, create prototypes, test, and turn ideas into action.
• Design Thinking applied to innovation strategy
• Creativity principles and practices derived from business, art, and science
• Idea generation techniques
• Effective collaboration
• How to get people on board
• How to create an idea-friendly environment
• How to develop creative resilience

Explore some of the thinking strategies of innovators in business, art and science, how you can apply these strategies to your everyday work.

Examine the three types of innovation, and six vital enablers that create the foundation for an innovation ecosystem within an organization.

Experiment with ideation tools that supersede traditional brainstorming. Develop your skills in idea-generation, problem solving, collaboration and creativity, in a fun, inspiring and action-filled learning environment.

Applications for Creativity and Innovation skills development:

• Customer service
• Internal and external communications
• New products and services
• Branding
• Marketing
• Managing transition
• Team building
• Change management
• Organizational effectiveness
• Executive development
• Leadership development
• Business performance

Learning Outcomes of Creativity and Innovation Skills Training

• Discovering your Creativity and Innovation styles
• Develop skills in ideation, problem-solving and innovation: How to generate, analyse, evaluate and implement ideas
• Design and conduct high-performance idea-generation/problem-solving sessions
• Develop critical thinking and strategic decision-making skills.
• Find opportunities for innovation, uncover needs and find new ways to connect with the customer
• Co-innovate, collaborate and interact with customers in new ways.
• Create a climate conductive to fostering creativity and innovation
• Ask better questions and improve your leadership and management capabilities
• Increase your influencing power and enroll others in your ideas
• Enhance customer relationships by finding new ways to communicate, and connect

These workshops have been delivered  in North America, Europe and Asia.

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Testimonial:

Our company has a mandate to accelerate business growth through innovation and in order to reach our targets we recognised the need for skills development in creativity. We asked Linda Naiman to conduct a creativity workshop at our global meeting for our Business Unit team of chemists, engineers and marketers, to inspire creative thinking, introduce idea generation methodologies, and develop a set of tangible ideas for new products and services.

Linda offered us a challenging, unusual approach to creativity, which was highly valuable for me. While some sceptics in the audience made it a real challenge for Linda, she mastered it extremely well and provided all of us with highly valuable insights. We now have a set of principles and practices for fostering creativity and innovation that we are implementing at our Business Unit. I recommend Linda Naiman to companies looking for effective ways to cultivate creativity in their people.

Andreas Fischer
Senior Vice President Customer Relations Management
Business Unit, High Performance Polymers

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