What is Design Thinking?
Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients.
“Design is the action of bringing something new and desired into existence—a proactive stance that resolves or dissolves problematic situations by design. It is a compound of routine, adaptive and design expertise brought to bear on complex dynamic situations.” —Harold Nelson
Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer). A design mindset is not problem-focused, it’s solution focused, and action oriented. It involves both analysis and imagination.
Design Thinking as a Strategy for Innovation
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves.
“Design’s power runs far deeper than aesthetics…. If you are mapping out a sales strategy, or streamlining a manufacturing operation, or crafting a new system for innovating you are engaged in the practice of design.”
—Bill Breen, Masters of Design, 2004
“Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent – not with how things are but with how they might be – in short, with design.”
—Herbert Simon, The Sciences of the Artificial, 1969
Design thinking is at the core of effective strategy development and organizational change. Design can be applied to products, services, processes, physical locations… anything that needs to be optimized for human interaction. You can design the way you lead, manage, create and innovate.
Build Design Thinking capabilities in your organization
While learning to be a good designer takes years, non-designers can learn to think like a designer and apply these skills to leadership and innovation. Hands-on innovation challenges will guide you through a design thinking process from start to finish.
- Demystify the design process and develop an understanding of design competencies
- Explore some of the principles, practices and frameworks used by designers
- Find opportunities for innovation, frame your challenge, include rapid concept development, and prototyping in your ideation process
- Learn to make critical connections between design, real world projects and the larger systems they are embedded in, to produce sustainable innovation
- Present ideas, gain commitment, and develop a plan for implementation
- Gain a clear understanding of the key principles and practices of design thinking
- Develop the mindset, toolset, and skill sets of a design thinker
- Take away a practical toolkit of design thinking frameworks and techniques you can apply to your workplace
- Develop seed ideas for innovation
- Enhance innovation in terms of market impact, desirability, value creation, speed, and efficiency
- Foster a culture of creativity and innovation in your workplace: Collaboration & cultural alignment guidelines for leadership, management and teams
Design-thinking outcomes include:
Finding order out of chaos, people-centered solutions, emotional appeal, surfacing unseen opportunities, visualizing information, envisioning future possibilities, crystallizing ideas, decision-making, prototyping solutions, and producing products and services desired by the customer.
Design Thinking for Innovation Strategy is offered via consulting, training, seminars and workshops.