Creativity Training: ROI Return on Investment Many organizations, such as 3M, Frito-Lay, and Texas Instruments, have introduced systematic creativity activities into their training and production processes with outstanding results. Frito-Lay, for instance, reports documented cost savings over a four-year period of almost $600 million due to their creativity training programs (Morrison, 1997 —
Read more →Testimonials Here’s what clients say about Linda Naiman BASF Polyurethane Specialties (China) Innovation is the key to the company’s future success and the global race for innovation is getting intense. The innovation workshop is really inspiring and engaging as it guides us through different skills and tool kits to explore
Read more →Unlocking creative potential is key to economic growth Artists and business leaders have many parallels. Both involve having a guiding vision, a potent point of view, formulating an ideal, navigating chaos and the unknown, and finally producing a new creation. Business has much to learn from the arts… Studying the
Read more →A context for arts-based learning and development in the workplace To understand the process of creative genius, it is valid for business people to look at the model of the artist. The business of the artist is to create, navigate opportunity, explore possibility, and master creative breakthrough. We need to
Read more →Creativity Workshops “Creativity is the Most Crucial Factor for Future Success.” —2010 IBM CEO study Ideas are the currency of the Creative Economy. If we are going to find solutions in a world that is becoming increasingly interconnected and complex, we cannot rely on traditional ways of leading and managing.
Read more →
