Creative Intelligence for Leaders and Teams

with Linda Naiman,
Founder of Creativity at Work

As a Creative Intelligence Strategist, I partner with leaders and teams to strengthen how they think, collaborate across differences, and produce great work people care about.

Creative intelligence is the inner operating system leaders and teams draw on to meet challenges, innovate, and work with clarity—without losing their humanity in an AI-accelerated world.

Whole-Brain Creative Intelligence

Creative Intelligence Model

Creative Intelligence is a way of thinking, sensing, and acting that integrates the whole human system.

Creative Intelligence matters most when the way forward isn’t clear

Creative Intelligence develops an inner operating system that integrates analytical clarity, artistic imagination, relational intelligence, and practical execution

It operates across three levels:

  • Sense-making (perceiving patterns and blind spots),
  • Relational flow (collaborating through tension and difference),
  • Action momentum (turning insight into aligned experiments).

At Creativity at Work, we build this capability through arts-based learning, whole-brain thinking, and reflective practice—so leaders and teams navigate complexity with rigour, connection, and decisive action.

How We Work Together

This work takes the form of training, facilitated sessions, coaching, and immersive learning experiences, depending on the context and goals.

“Creative intelligence is rarely developed as a coherent capability. My work focuses on the inner operating system that makes creativity effective in real business contexts.”

— Linda Naiman

Ready to Move Forward?

Facing stalled innovation, complex challenges, or leadership gaps that familiar approaches can’t resolve?

Representative clients

Representative clients

Testimonials

Working with Linda was a delight. Her vast experience with other companies and deep art knowledge gave us the confidence to create a custom creativity-focused program with seamless implementation.  

J. Sá, Senior Partner Marketing Manager | Third Party Relations, Sony Interactive Entertainment

“How do I get 50 CEOs deeply involved in painting? Linda Naiman was an inspired choice. We learned that art is an invitation to deep conversations with yourself, with your friends and with the world. …It takes a remarkable leader to make the magic happen. Linda made it happen.”

Loren G Carlson, Chairman, CEO Roundtable

“Linda Naiman was instrumental in assisting our group to ‘create’ outside the box and to improve also the working relationship between ship captains, crews and our office personnel.”

T Brodeur, VP of Marketing, Shipping Co

“One of the standout activities was the BREAD challenge, [a value-creation activity] which brought our team together in an engaging and dynamic way. The exercise allowed creative ideas to flow naturally, with each participant’s strengths and unique perspectives shining through.”

Feedback gathered from teams, BrightlyThrive

If you’re looking to shake up your team’s creative energy and have a blast doing it, Linda Naiman is your go-to!

Team feedback via Slack, StrongMind

It was a privilege working with Linda Naiman. She is methodical, organized and very creative speaker. Her ability to connect people, inspire the audience and presentation skills are amazing. I would confidently recommend Linda to any company.

C. Thomas Lingham, HR and Communications leader, Intel