What is Coaching?
Coaching is a collaborative process that helps you amplify your awareness of self and others, find clarity in chaos, navigate life changes, make informed decisions, brainstorm ideas, revitalise your creativity, and develop strategies, all for the purpose of helping you achieve your dreams, goals and aspirations.
Coaching is solution-focused, goal orientated and will help you achieve measurable results. The coaching process encourages the development of leadership, creativity, commitment and responsibility.
The coaching process encourages the development of leadership, creativity, commitment and responsibility. It is particualrly valuable in providing support to people post-training, and to innovation champions who need a confidential thinking partner.

Wouldn't you love to talk about your work
with a trusted thinking partner?
Most leaders and managers don't have anyone to talk to about workplace challenges. As your confidential thinking partner, Linda Naiman can help you discover your strengths, dream of possible futures, craft your vision, and design an action plan. You will find inspiration, renewed confidence, and the empowerment to make positive changes in your life.
What value can coaching bring to your life?
Coaching accelerates your progress, by providing you with greater awareness, and focus. These are some of the results you can expect:
- Examine mission, vision, purpose and values
- Develop a values-based professional development plan
- Transform success into significance
- Improved relationships (personal, and professional)
- Better performance as a manager , executive or business person
- Amplified creativity, productivity and efficiency
- Increased income
- Enriched quality of life
- Overcome creative blocks and complete a special project
- More time
Coaching is associated with achieving higher levels of performance. Respondents from organizations that use coaching, report their organizations are performing well in the market, as determined by self-reports in the combined areas of revenue growth, market share, profitability, and customer satisfaction. (AMA coaching study 2008)
Life and Business Coaching
Design your future. Sculpt your career. Compose your life through life and business coaching. Find inspiration, renewed confidence, and the empowerment to make positive changes in your life and work, through the alchemy of Life and Business Coaching
Creativity and Innovation Coaching
A recent IBM poll of 1,500 CEOs says creativity is the number one ‘leadership competency’ of the future. “CEOs believe that, “more than rigor, management discipline, integrity or even vision — successfully navigating an increasing complex world will require creativity.”
Creativity and innovation coaching provides leaders, innovators and change agents, with the support they need to develop talent, turn ideas into action, put creativity to work, and develop strategies for innovation. Details
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The Alchemy of Coaching:
Finding the gold of wisdom on your Hero's Journey

The Hero's Journey: Stages of change adapted from the
Virginia Satir Change Model and Joseph Campbell
Your Hero's/Heroine's Journey
When the world as we know it is no longer fulfilling or endurable, when there is a crisis, or when a door closes, we are "called forth" to step into a higher purpose. Joseph Campbell said: "The call rings up the curtain, always on the mystery of transfiguration. The familiar life horizon has been outgrown; the old concepts, ideals, and emotional patterns no longer fit; the time for passing the threshold is at hand." (See also The Hero's Journey (On Living in the World)
If you are undergoing a significant change in your life, coaching can help you stay on track and move confidently through the anxiety and confusion that can accompany the process of change.
What stage of change and transformation are you in?
1. Leaving the old Status Quo. Stepping into the unknown to find your calling or answer a call
2. Facing fear of the unknown, loss, grief, uncertainty, or obstacles
3. Finding gold (your true self) - and your transforming idea
4. Integrating your vision into your life and work
5. Returning to the Ordinary World and expressing your Golden Self to create your new status quo
6. Experience well-being by striving toward excellence using your unique talents and potential for the good of others-Aristotle called this Eudaemonia. (This is the gift of the Hero's Journey.)
Coaching will assist you in clarifying your values, vision and goals, and help you develop specific plans to fulfill them, by providing you with resources and support to help you create the life you truly want.
"Where your talents and the needs of the world cross, lies your calling."
-Aristotle
Aristotle said the noblest goal in life is eudaemonia: Striving toward excellence based on one's unique talents and potential. For many, this means finding your calling, reinventing your career and making the shift from success to significance.
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Coaching FAQs
What is the difference between coaching and therapy?
Therapy focuses on relieving psychological pain and treating cognitive or emotional disorders. While therapy helps heal the past, coaching starts with the present, and seeks to help healthy clients design a more desirable future. Coaching concentrates on where you are now, where you want to be, and what you are willing to do, to achieve the results you want.
What is business coaching used for?
Top Reasons Organizations Hire Coaches (in order of importance)
Based on findings from the American Management Assoc. (AMA) global study on Coaching. (2008)
1. Improve individual performance/productivity
2. Address leadership development/succession planning
3. Increase skill levels
4. Improve organizational performance
5. Address specific workplace problems
6. Boost employee engagement
7. Improve retention rates
8. Improve performance of employees whose supervisor is being coached
9. Improve recruitment outcomes
While training and facilitation can produce powerful results, coaching provides the missing components to creating lasting change: Accountability and commitment. Transformation occurs more readily when organizations include coaching, to support leaders and teams to follow-up and follow-through.
One study examined the effects of executive coaching amongst managers in the public sector. Training - which included goal setting, collaborative problem solving, practice, and feedback, - increased productivity by 22.4%. Training and coaching increased productivity by 88%. (Public Personnel Management; Winter 1997; Olivero, Bane and Kopelman)
Who hires coaches?
52% of North American companies in the AMA sample, have coaching programs in place. 55% of international companies in the sample, have coaching programs in place. 37% of North American companies and 56% of international companies say they will soon implement a coaching program
ROI Return on Investment
"Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies." -FORTUNE
Coaching provides the missing components to creating lasting change through training and facilitation: Accountability and commitment. Transformation occurs more readily when organizations include coaching, to support leaders and teams to follow-up and follow-through.
More than half of managers worldwide believe that coaching or mentoring employees can help boost their bottom line: Sixty-five per cent of managers in the United States and Canada see benefits from coaching, according to the on-line survey of 2,040 executives by consulting firm BlessingWhite Inc. That compares with 74 per cent in Asia, 71 per cent in continental Europe and 63 per cent in Britain and Ireland.
While 84 per cent of North American managers said they "love to coach," and 88 per cent said time spent coaching helps them achieve their goals, just 52 per cent said they do it regularly for all employees. And just 25 per cent of managers said their coaching performance is considered a factor in their compensation.
(Source: Globe and Mail Nov. 12, 2008)
One study examined the effects of executive coaching amongst managers in the public sector. Training - which included goal setting, collaborative problem solving, practice, and feedback, - increased productivity by 22.4%. Training and coaching increased productivity by 88%. (Public Personnel Management; Winter 1997; Olivero, Bane and Kopelman)
High-Performance Work Practices...
* skills training
* coaching and performance appraisals tightly linked to compensation
* cross-functional teams
* involve employees in corporate decision making & production processes
...and how they pay off
If the average company implements these work practices, within a year it can expect (per employee):
$27,044 more in sales
$3,814 more in profits
$18,641 more in market value
Source: Mark Huselid. "The Impact of Human Resource Management Practices on Turnover, Productivity, and Corporate Financial Performance."
Academy of Management Journal. July, 1995.
Other ways of measuring ROI include assessing performance pre and post-coaching, and measuring retention rates.
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About Linda Naiman
Linda is an associate business coach at the University of British Columbia, and has been coaching leaders and managers for the past three years. As a coach, Linda helps clients compose their lives and design their futures. Her approach to coaching is informed by art, design, business and research in leadership development.
Linda holds a BFA from California College of the Arts, and a diploma in graphic design from Emily Carr Inst of Art and Design. She is also a graduate of the Corporate Coach University Advanced Corporate Coaching Program.
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Cycles of Creation
Understanding the cycles of creation will help us thrive in change, rather than fear it. We have forgotten that time is cyclical. Nature itself is an example of constant birth, growth, death, and renewal. - Linda Naiman, Creativity and the Meaning of Work
What clients say:
"Your coaching helped me get a promotion and negotiate the terms I wanted."
"I'm much more efficient and effective as a manager."
"Thank you for helping me win a large contract."
"I got my life back!"
"Our conversations have had a lasting effect on me and our family life."
"I learned to reframe things - to look for ways of approaching things from a place of appreciation rather than a space of lack."
"Linda has a sense of humour and her own anecdotes and examples, so the conversation is friendly."
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