Creativity and Play

When we engage in what we are naturally suited to do, our work takes on the quality of play and it is play that stimulates creativity. So play with your intuition.
— Linda Naiman "Creativity and the Meaning of Work"Perspectives on Business and Global Change, published by the World Business Academy and Berrett-Koehler. March, 1998.

Arthur Molella, Lemelson Center Director,
"Play is serious business. At stake for us are the ways we socialize and teach future generations of scientists, inventors, artists, explorers, and other individuals who will shape the work in which we live. It is safe to say that humans, as a species, have always had a concept of play. But only recently has play begun getting the serious attention it deserves as a source of discovery." (Creativity at Work Newsletter July 02)

Michael Schrage
"Serious play is not an oxymoron; it is the essence of innovation."

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