Develop the creative intelligence to produce great work that people care about…

…through Leadership and Team coaching that integrates mental fitness and creative intelligence to strengthen how teams think and collaborate under pressure.

Linda Naiman

Linda Naiman is the founder of Creativity at Work and a licensed mental fitness coach with over 25 years working with teams at Sony Interactive Entertainment, Cisco, Dell, and other global organizations.

The Challenge:

It’s Not a Skills Gap

Your team isn’t underperforming because of a skills gap.

You have smart, experienced, committed people. You’ve invested in training.

And yet—under pressure, old patterns reassert themselves. Thinking narrows. Friction builds between competing priorities. The team’s best thinking stays just out of reach — not because of lack of talent or effort, but because stress shapes how people think and collaborate.

It’s a Mental Fitness Gap

Workshops are valuable. They open minds, shift perspectives, and spark new ideas. But insight alone rarely changes how a team functions under pressure.

That takes practice. Insight is only 20% of lasting change. The other 80% comes from consistent repetition—building new habits until they become the default. This is what rewires the brain, weakens reactive patterns, and makes new ways of working stick.

What if your team could access its best thinking, even under pressure?

Results

Help your team think clearly, collaborate productively, and perform at their best under pressure.

Teams don’t struggle because individuals lack skill. They struggle because predictable patterns emerge under pressure: avoiding difficult conversations, over-controlling decisions, or defaulting to familiar thinking. Coaching helps the team recognize and shift those patterns so the team’s best thinking becomes accessible when it matters most.

What improves

  • Decision quality
    Teams interrupt reactive thinking, consider broader perspectives, and make clearer, more strategic decisions.
  • Innovation capability
    People feel safe challenging assumptions and exploring new ideas, leading to more creative solutions and forward momentum.
  • Collaboration under pressure
    Instead of tension shutting conversations down, teams learn to work through disagreement productively.
  • Psychological safety and trust
    People speak openly about risks, mistakes, and emerging ideas without fear of blame.
  • Faster problem solving
    Less time is lost in non-productive dialogue, hidden conflict, or decision bottlenecks.
  • Resilience and adaptability
    Teams recover more quickly from setbacks and maintain clarity in uncertain situations.
  • Stronger alignment and accountability
    Shared goals become clearer and teams follow through on commitments.

Choose your path

Mental Fitness Foundation (8-Week Team Coaching)

  • Short daily mental fitness practice supported by the Positive Intelligence®brain gym app, personalised for each team member
  • Weekly one-hour video modules introducing the mental fitness framework
  • Weekly or every two weeks: team check-ins and guidance to reinforce practice and build momentum.

When teams strengthen mental fitness together, they don’t just improve performance. They create a culture that supports clearer thinking, stronger collaboration, and resilience under pressure. They develop a shared language for recognizing reactive patterns — and practices for shifting them.

Creative Intelligence Expansion — (3-Month Team Coaching)

This phase builds on the mental fitness foundation and applies it to the real challenges your team is navigating.

  • Monthly 90-minute integration sessions (or 60 minutes every two weeks)
  • Whole-brain tools to strengthen collective thinking and decision-making
  • Application of Creative Intelligence principles to real projects and priorities
  • Coaching support to embed new patterns in how the team works together

This is where teams build creative intelligence, deepen collaboration, and translate insight into meaningful progress on the work that matters most.

What clients say

“Innovation is key to the company’s future success. Linda’s workshop was inspiring and engaging, guiding us through practical tools to explore the power of our thinking and lead product innovation toward business success.”
— Dr. Knut Zoellner, VP, Technology & Innovation
BASF (China)

“Working with Linda was a delight. Her vast experience with other companies and deep knowledge of the arts gave us the confidence to create a custom creativity-focused program with seamless implementation.”
— José Sá, Senior Partner Marketing Manager
Sony Interactive Entertainment

“Linda offered us a challenging, unusual approach to creativity which proved highly valuable. We now have a set of principles and practices for fostering creativity and innovation.”
— Andreas Fischer, Senior Vice President
High Performance Polymers, Degussa HPP

Ready to explore whether this work is right for your team?

This coaching supports teams committed to strengthening how they think, collaborate, and perform together.

Or if you prefer, fill out the form below.