Ideas: The Currency of the New Economy

Linda Naiman uses the principles of art and science as catalysts for transformation. Tapping into dormant talents help people feel more confident and unafraid of embracing the future. Exercises designed to effect shifts in perception, help people break out of traditional mind sets. Activities involving drawing, painting, story telling and improvisation, create a lively and friendly atmosphere, that awaken the senses, sharpen insights and allow exciting possibilities for taking creative risks—both personally and professionally.

Explore some of the thinking strategies of geniuses in science, such as Einstein, NakaMats, Edison and Tesla. Learn how you can apply these strategies to your everyday work.

Examine some of the approaches to developing creativity from some of the world’s most ingenious companies, including Rubbermaid, 3M, Disney, Apple and Microsoft; and how you can benefit in your workplace.

Experiment with ideation tools that supersede traditional brainstorming. Develop your skills in problem solving, collaboration and creativity. While each seminar or training session is designed to suit specific audience needs and interests, Linda Naiman's programs are generally built upon one of two themes:

I. Creativity at Work highlights of which include:
n How to generate, analyse, evaluate and implement ideas
n Tools and techniques for inspiring creative thinking
n Foster an innovative environment
n Guidelines for brainstorming and creative collaboration
n Grass roots innovation: How to promote your ideas, network, mobilize teams and implement innovation

2. Transformational Thinking:
n Awakening the Creative Spirit
n Creativity and leadership development
n Thriving in change
n Developing intuition
n Strategic visioning techniques

Outcomes:
Each activity is tied in with the real life situations of your workplace, to help your group gain new insights and stimulate breakthrough thinking. Your group will become skilled idea generators and problem-solvers.

Specific areas in which skills in creativity and innovation generate solutions and improve performance include:

n Customer service
n Internal and external communications
n New products and services
n Branding
n Marketing
n Managing transition
n Team building
n Change management
n Organizational effectiveness
n Identity
n Work / life balance

Time Frame:
Half day session to two days.

Testimonial:

Our company has a mandate to accelerate business growth through innovation and in order to reach our targets we recognised the need for skills development in creativity. We asked Linda Naiman to conduct a creativity workshop at our global meeting for our Business Unit team of chemists, engineers and marketers, to inspire creative thinking, introduce idea generation methodologies, and develop a set of tangible ideas for new products and services.

Linda offered us a challenging, unusual approach to creativity, which was highly valuable for me. While some sceptics in the audience made it a real challenge for Linda, she mastered it extremely well and provided all of us with highly valuable insights. We now have a set of principles and practices for fostering creativity and innovation that we are implementing at our Business Unit. I recommend Linda Naiman to companies looking for effective ways to cultivate creativity in their people.

Andreas Fischer
Senior Vice President Customer Relations Management
Business Unit, High Performance Polymers