Whole-Brain Thinking:

A Balanced Approach to Developing
Creativity and Innovation

Creativity is a core competency for leaders and managers, and a crucial component of the innovation equation. Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning. Organizations led by creative leaders have a higher success rate in innovation, employee engagement, change and renewal.

Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge.

Explore the strategic dimensions of Whole-Brain Thinking and learn practical tools and techniques that integrate right-brain imagination, artistry and intuition with left-brain logic, analysis, and planning.

The whole-brain thinking model forms the basis for creativity skills development, strategic planning, team development, meeting facilitation and innovation.

Outcomes

• Provide your organization with a language and structure for innovation.
• Whole-brain thinking strategies based on Ned Herrmann's model:How to generate, analyse, evaluate and implement ideas
  
• Development of a set of creative solutions to the organization's specific business challenges and strategies to implement these
  
• How to promote your ideas, network, mobilize teams and implement innovation
• Conduct high-performance brainstorming sessions
• Manage creativity in teams
  

Forums:

• Meeting Facilitation
• Executive strategy meetings
• Team-building and leadership development workshops
• Stand-alone creativity and innovation workshops
• Creativity and innovation skills training

Testimonial

We asked Linda Naiman to conduct a creativity workshop at our global meeting for our Business Unit team of chemists, engineers and marketers, to inspire creative thinking, introduce idea generation methodologies, and develop a set of tangible ideas for new products and services.
Linda offered us a challenging, unusual approach to creativity, which was highly valuable for me.

We now have a set of principles and practices for fostering creativity and innovation that we are implementing at our Business Unit. I recommend Linda Naiman to companies looking for effective ways to cultivate creativity in their people.
—Andreas Fischer, Senior Vice President Customer Relations Management, Business Unit, High Performance Polymers