Whole-Brain Thinking: A Balanced Approach to Developing Creativity and Innovation
Creativity is a core competency for leaders and managers, and a crucial component of the innovation equation. Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning. Organizations led by creative leaders have a higher success rate in innovation, employee engagement, change and renewal.
Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge. Explore the strategic dimensions of Whole-Brain Thinking and learn practical tools and techniques that integrate right-brain imagination, artistry and intuition with left-brain logic, analysis, and planning. The whole-brain thinking model forms the basis for creativity skills development, strategic planning, team development, meeting facilitation and innovation.
Outcomes
- Provide your organization with a language and structure for innovation.
- Whole-brain thinking strategies based on Ned Herrmann's model:How to generate, analyse, evaluate and implement ideas
- Development of a set of creative solutions to the organization’s specific business challenges and strategies to implement these
- How to promote your ideas, network, mobilize teams and implement innovation
- Conduct high-performance brainstorming sessions
- Manage creativity in teams
Forums:
- Meeting Facilitation
- Executive strategy meetings
- Team-building and leadership development workshops
- Stand-alone creativity and innovation workshops
Time frame: 1-2 days
Interested? Contact Linda Naiman for details on how we can help you improve performance and grow your business.
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We asked Linda Naiman to conduct a creativity workshop at our global meeting for our Business Unit team of chemists, engineers and marketers, to inspire creative thinking, introduce idea generation methodologies, and develop a set of tangible ideas for new products and services.
Linda offered us a challenging, unusual approach to creativity, which was highly valuable for me.
We now have a set of principles and practices for fostering creativity and innovation that we are implementing at our Business Unit. I recommend Linda Naiman to companies looking for effective ways to cultivate creativity in their people.
—Andreas Fischer, Senior Vice President Customer Relations Management, Business Unit, High Performance Polymers
“Thanks for a useful workshop on enhancing the creativity process. I like the diversity of the activities and help offered to all queries raised.”
—Principle Executive, Singapore Land Authority
“It was fun picking up a paintbrush and painting again – it drove the point home and was effective”
—International Alliances Executive, Civil Aviation Authority of Singapore
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