Whole-Brain Thinking Skills for Creativity & Innovation

Whole brain thinking for the 21st C

Creativity is a core competency for leaders and managers, and a crucial component of the innovation equation. Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning.

Organizations led by creative leaders have a higher success rate in innovation, employee engagement, change and renewal.Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge.

Creativity & Innovation Requires Whole-Brain Thinking

The excessive focus on analysis, targets and number crunching, and the absence of introspection and imagination has resulted in a crisis in management which is partly to blame for our current financial crisis. —(Henry Mintzberg, Globe and Mail, 03-16-2009)

Explore the strategic dimensions of Whole-Brain Thinking and learn practical tools and techniques that integrate right-brain imagination, artistry and intuition with left-brain logic, analysis, and planning. The whole-brain thinking model forms the basis for creativity skills development, strategic planning, team development, meeting facilitation and innovation.

Creativity & Innovation skills development  topics:

  • Discovering your Creativity and Innovation styles
  • How to generate, analyse, evaluate and implement ideas: Techniques and methodologies are drawn from business, art, science and design. The exercises are designed to effect shifts in perception, and help people break out of traditional mind-sets and re-frame their world-view from multiple perspectives.
  • Develop critical thinking and strategic decision making skills.
  • Become an opportunity-finder
  • Ask better questions
  • How to collaborate effectively
  • How to enroll others in your ideas
  • Manage Creativity and Innovation processes
  • Design and conduct high-performance idea-generation/problem-solving sessions
  • Lead creatively

Whole-Brain Learning Guide – Workbook

Each participant receives a learning guide in a PDF format. By participating in the activities and completing the workbook you will:

  • Learn about the ways in which you are already creative [and expand them].
  • Learn how to make your life and work more creative.
  • Learn how to identify and strengthen aspects of your creative character.
  • Expand your creativity by applying the six habits of creative people
  • Do practical activities to grow your creativity.

 Learning Outcomes:

  • Develop a language and structure for managing creativity and innovation
  • Create a climate conductive to fostering creativity and innovation
  • Design and conduct high-performance idea-generation/problem-solving sessions
  • Identify and use multiple creative-thinking techniques to generate ideas
  • Recognize when and how ideas are stifled and be able to prevent this
  • Build innovation and critical thinking into individual and teamwork processes.
  • Make tacit knowledge visible
  • Apply creative thinking to managing customer accounts, gathering customer insights, and finding leverage points
  • Clearly communicate ideas and get people on board


  • Meeting Facilitation
  • Executive strategy meetings
  • Team-building and leadership development workshops
  • Stand-alone creativity and innovation workshops
  • Creativity and innovation skills training
  • Executive education, executive development
  • Leadership development

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We asked Linda Naiman to conduct a creativity workshop at our global meeting for our Business Unit team of chemists, engineers and marketers, to inspire creative thinking, introduce idea generation methodologies, and develop a set of tangible ideas for new products and services.

Linda offered us a challenging, unusual approach to creativity, which was highly valuable for me. We now have a set of principles and practices for fostering creativity and innovation that we are implementing at our Business Unit. I recommend Linda Naiman to companies looking for effective ways to cultivate creativity in their people

—Andreas Fischer, Senior Vice President Customer Relations Management, Business Unit, High Performance Polymers

Put creativity to work. Contact us today