Whole-Brain Thinking Skills for Creativity & Innovation

“The excessive focus on analysis, targets and number crunching, and the absence of introspection and imagination has resulted in a crisis in management which is partly to blame for our current financial crisis.”
—(Henry Mintzberg, Globe and Mail, 03-16-2009)

Creativity is a core competency for leaders and managers, and a crucial component of the innovation equation. Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning.

From "A Whole New Mind" by Dan Pink

From “A Whole New Mind” by Dan Pink

Arts-based dialogue at BPWhole-Brain thinking provides you with a strategic road map for creativity, problem-solving, innovation and transformation. These processes can be used to develop creativity and innovation capabilities within the individual and organization. 

This workshop will demystify the creative process, and provide you with a language and structure for developing creativity and innovation capacities in your organization.

The whole-brain thinking model can be used for creativity and innovation, framing problems and opportunities, decision-making and planning. It helps individuals and teams get out of mental ruts and improve the scope of their thinking.

Learn how  to generate, analyse, evaluate and implement ideas using the four intelligences of whole-brain thinking:

  1. Analytical intelligence includes how you frame a problem. Also how you evaluate an idea, including critical thinking.
  2. Artistic intelligence includes using your imagination, visual thinking, and how you envision possibilities.
  3. Relational intelligence includes how your idea connects or impacts others within a system. Also how you collaborate and co-create with others.
  4. Operational intelligence includes planning and organizing; how you turn an idea into action.

Techniques and methodologies are drawn from business, art, science and design. The exercises are designed to effect shifts in perception, and help people break out of traditional mind-sets and reframe their world-view in a safe and fun atmosphere.

Key Takeaways 

  • Develop a language and structure for managing creativity and innovation
  • Develop of a set of creative solutions to your organization’s specific business challenges and strategies to implement these
  • Practical creativity tools you can apply at work

 Learning Outcomes:

  • Discover your Creativity and Innovation styles
  • Develop a language and structure for managing creativity and innovation
  • Create a climate conductive to fostering creativity and innovation
  • Design and conduct high-performance idea-generation/problem-solving sessions
  • Identify and use multiple creative-thinking techniques to generate ideas
  • Recognize when and how creativity is stifled and be able to prevent this
  • Build innovation and critical thinking into individual and teamwork processes.
  • Apply creative thinking to managing customer accounts, gathering customer insights, and finding leverage points
  • Improve the way you frame problems and  communicate ideas to get people on board

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We asked Linda Naiman to conduct a creativity workshop at our global meeting for our Business Unit team of chemists, engineers and marketers, to inspire creative thinking, introduce idea generation methodologies, and develop a set of tangible ideas for new products and services.

Linda offered us a challenging, unusual approach to creativity, which was highly valuable for me. We now have a set of principles and practices for fostering creativity and innovation that we are implementing at our Business Unit. I recommend Linda Naiman to companies looking for effective ways to cultivate creativity in their people

—Andreas Fischer, Senior Vice President Customer Relations Management, Business Unit, High Performance Polymers

Put creativity to work. Contact us today