Want to improve innovation outcomes in your business? Learn how to be a design thinker and doer!
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. You don’t have to be a designer to think like one. While learning to be a good designer takes years, you can think like a designer and design the way you lead, manage, create and innovate. A design mindset is not problem-focused, it’s solution focused and action-oriented towards creating a preferred future. Design thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer).
Learn how to navigate the creative process from chaos and uncertainty to gaining insights, clarity and focus
Experience a step-by-step design thinking process for human-centered innovation
Human-centered innovation puts people first, not technology
Learn each step of the design process through experiential hands-on learning activities
Practice the 5 discovery skills required for innovation
How to uncover your customer’s unmet needs and desires
Re-frame your customer’s jobs-to-be-done to create desirable innovative solutions
Prototype solutions, test and refine
How to turn ideas into action
Learn how companies such as IBM, SAP and Google Ventures have adopted design thinking to create value for customers
Design methods and techniques include
How to discover hidden opportunities for innovation
How to gain insights from stakeholders and customers and frame opportunities
Co-create ideas using creative problem solving techniques such as empathy mapping, customer journeys, associational thinking, and building on the ideas of others.
Prototype your innovative idea as a business-ready concept
Learn how to use whole-brain thinking —storytelling, imagery, and logical reasoning to communicate your value proposition and get buy-in for your ideas
Cultivate Design Thinking leadership in your organization
Develop the mindsets and skill-sets of designers
Create a common language and framework for design thinking as a strategy for innovation
Learn practical tools and techniques you can use on the job
Equip your team with design thinking methods, including Research, Framing, Ideation, Prototyping, Evaluation and Decision-making for human centered innovation
Establish rules of engagement in your team to enable co-creation and collaboration
How to integrate design thinking with your business processes and improve your innovation outcomes
When NOT to use design thinking
Your customers and stakeholders! Design thinking is an effective means of gaining a competitive advantage in your industry and it’s arguably the best way to make you and your business robot-proof. Learn design thinking principles and practices in the form of workshops and group facilitation. These are designed to guide executives and teams through design thinking processes for innovation.
Great session tonight. I just wanted to pass along some of the comments from attendees of your How Design Thinking Is Changing The Face Of Business And How You Can Help Clients Become Future-Proof session:
Very useful frameworks with so many potential applications Linda! Thank you
Really enjoying this webinar – makes me aware of where and how in my work I’ve applied DT tools without knowing about it. Thanks, Linda!
Excellent webinar…it’s the wave of the future – individual, team, system, organization!
Thanks for making DT understandable. My previous training on this topic made me anti-DT, but you have inspired me to learn more. Integrating the various design thinking concepts/slides and research info truly helps to orient me.
I’m with Cleve. Thank you for making design thinking understandable.
Thank you Linda for a very thought-provoking session. Design thinking is fairly new to me and you have aroused my curiosity to explore it further!
Linda, this summit is very useful and the concepts immediately applicable. Thank you! Looking forward to learning more and prototyping with clients who want to co-create!
Cogent, thoughtful, informative, inspiring. Thank you Linda
— AnnMarie, WBECS host
Excellent usable content.
Will begin implementing empathy interviews immediately.
I can now communicate what design thinking is, and how to incorporate it as a strategy.
I was able to learn new techniques that I can use in my own design thinking sessions.
— Comments from participants at Linda Naiman’s design thinking training sponsored by Marcus Evans
Linda Naiman capably distilled the essentials of design thinking to a practical and inspiring action plan for infusing creativity into business, education, and personal life. Her passion for the potential of design thinking to create transformative solutions to complex problems is clearly evident. Linda’s work is research based, action-oriented, and user friendly. In her words, “Problem-solving is making something go away. Creating is bringing something into being.” Linda artfully crafted our collaborative learning experience to create a deeper understanding of design thinking and its practical application to learning and teaching.