Whole-brain thinking brings coherence to the creative process

Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning. Whole-brain thinking provides you with a strategic roadmap for creativity, problem-solving, innovation and transformation.

These processes can be used to develop creativity and innovation capabilities within the individual and organization. Techniques and methodologies are drawn from business, art, science and design. The exercises are designed to effect shifts in perception, develop creative mindsets and reframe challenges in a safe and fun atmosphere.

Learn how to generate, analyse, evaluate and implement ideas using the four intelligences of whole-brain thinking

  1. Analytical intelligence includes how you frame a problem. Also how you evaluate an idea, including critical thinking.
  2. Artistic intelligence includes using your imagination, visual thinking, and how you envision possibilities.
  3. Relational intelligence includes how your idea connects or impacts others within a system. Also how you collaborate and co-create with others.
  4. Operational intelligence includes planning and organizing; how you turn an idea into action.


Combine Whole-Brain Creativity with Design Thinking


Creativity at Work

 Learning Outcomes:

Creative process & creative problem-solving

  • Learn a 10-step creative process for innovation
  • Develop creative thinking skills you can use on the job
  • Experiment with brainstorming techniques that generate creative ideas and solutions
  • Identify and use multiple creative-thinking techniques to generate ideas
  • Apply creative thinking to managing customer accounts, gathering customer insights, and finding leverage points
  • Improve the way you frame problems and present ideas to get people on board
  • Develop promising seed ideas for further development

Creative leadership skills

  • Discover your Creativity and Innovation styles
  • Leverage the four intelligences of creative thinking in your team
  • Develop a language and structure for managing the creative process
  • Create a climate conductive to fostering creativity and innovation
  • Design and conduct high-performance idea-generation/problem-solving sessions
  • Recognize when and how creativity is stifled and be able to prevent this
  • Build innovation and critical thinking into individual and teamwork processes.


ROI on creativity

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