Tatsuya Nakagawa, co-founder of Atomica Creative recently blogged about yours truly:
Our approach to innovation has been somewhat focused on the industrial side. We’re always looking for ways to help innovators avoid pitfalls and apply processes to improve their returns from innovation activities. It hasn’t been as inclusive of the creative aspects that we recognize are crucial to innovation.
To help bridge the gap, I approached Creativity at WorkTM founder Linda Naiman whose approaches toward innovation come from a different point of view. We’ve been in regular contact for the last 2 to 3 years, updating each other on our work. Linda was happy to share some insights as she is preparing for a creative leadership forum she is co-hosting in Vancouver from September 16-18 along with Ralph Kerle, CEO of the Creative Leadership Forum, Asia Pacific.
Linda has her own definition of creativity that ties in nicely with our approach that focuses on achieving predictable and measurable results from innovation activities. She defines creativity as “the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don’t act on them, you are imaginative but not creative.”
He asked me four questions;
- Who were your early role models and what were the main things you learned from them?
- What key trends do we need to be aware of?
- What is an example of an innovative company that people have never heard of?
- How do you measure innovation or creative success?
Check out my answers on Tatsuya’s blog
Tats is also the co-author of Inventoritis
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